Ted Frazer – Marketing and Branding Consultant
If you’re a business owner or leader, you are no doubt constantly looking for new ways to grow your business in today’s highly competitive and over-communicated marketplace.
I work closely with business owners and their teams, developing tailor-made marketing strategies to grow sales.
The number 1 question that I am most often asked by business owners is:
Why A Marketing Strategy?
Quite simply, your business is all about one thing. Your customer.
No customers, no business.
For your business to grow and you need a clear marketing strategy, one that is tailored to the specific needs of your market and business…and customer.
Importantly, where marketing today seems to be dominated by digital and social communication, your communication plan should account for less than 10% of your overall marketing strategy. As the descriptor “Marketing Strategy” implies, more the 90% of your focus needs to be about understanding your market, and developing a strategy.
Only then should you start to think about communications and tactics…when you are clear about “where to play” and “how you can win”.
This is how to ensure a strong and solid marketing foundation to ensure improved growth and performance for your business.
Contact me now to set up an initial meeting
P.S. Watch My Video below: The # 1 Question: “How can I find new customers?”
The # 1 Question
That I am Being Asked Most often By Business Owners Looking to Grow Their Businesses
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